The roots of the tree are what really matters. The rest is business as usual with the ups and downs that come with it. Just a variety of grains in different directions. Some of them with excellent fruits, while others not so good.
Nokaf was not really founded by me. At the same time, it was. My role was supposed to be more like an investor, but I loved the idea of being an entrepreneur.
That is the beginning of this journey. Before going into that further let me introduce the present time of the story from a business perspective. I have been part of Nokaf since 2014, now we are in 2019, October. My Instagram account only has about 160 followers, my Facebook, about the same. My website has almost to nothing when comes to traffic, and its not really finished by the way.
Clients has not really been made from marketing at all, but from a personal one to one interaction. So how can we offer others a service we do not seem to master by looking at the present time score board? From an outside perspective I would think this business was stuck, while I am not. Right now, at this moment I know my worth in this game. I know my strengths, and the many opportunities I have in front of me. My networking effort has got me to access the celebrity world. Even for me that is a big thing, huge opportunities over the horizon, if I play my cards right. If that doesn’t impress you, ok. I have a million-dollar deal in my pipeline as well. Let the hater hate, and let it rain success over my head. God bless.
So how did this really happen? Maybe just luck. Nokaf was founded by a friend back in 2014. I was in a point of my life where anything seemed to be possible. I was into sales, which I quickly discovered to be exactly what I needed to master to move closer my dreams and find that happiness of joy having money. We were establishing our very first company selling short animated films for businesses.
In a basement, we made an office for three people. We all came from a sales environment, so we had also brought with us the cocky winner altitude to the room. When I think about it now, it is very funny because we were clueless of what we were really getting in to. The media business.
In our minds the sales funnel was simple. Pick up the phone, call prospects,
– hello manager, you have a website without any videos, did you know that a business story line can be explained in just 30 seconds? At the same time, you have an instant interaction with your clients. You might as well use it as your marketing visual campaign. Short videos are the future, do you agree or are you going to spend unnecessary time writing and typing to sell your service?
If they only knew that Instagram was to be invented, their buying altitude would probably be different.
We called, we suffered, we fought, we lost, but giving up was not an option yet. Not knowing about what challenges we had ahead was what really kept us going.
“Ignorance can be a good thing sometimes.”